And you’re off! Stop at the store, pick up cream for the office coffee, stop for the mail, drop off an order to a customer, and finally you arrive at the office. Turn on the computer, make the coffee, check emails, respond to emails, check answering machine, make notes of calls to return, enter yesterday’s sales, check facebook, linkedin and twitter, remind yourself to call the newspaper to place an ad and so on, and so on. And the day goes on…
By the time, you take care of all that needs to be done to keep your business moving forward, the day is half over — assuming there was no crisis to deal with. Oh – lunch time. What’s that? And now you settle in to make those sales calls, but the phone is ringing again, a sales person for your latest ad just walked in the door, and a delivery arrived out back.
Suddenly it’s 5 o’clock and time to pick up the kids for soccer, home to prepare and eat dinner and then prepare quotes and documents for work the following day. Sound familiar?
It’s time to take a look at your business. Why did you start it? What part of it do you do best? Is it sales? People management? Administration? What?
How much time do you actually spend at what you do best? 5%, 10% 25% 50% of the day? My guess would be less than 25%. It’s time to get help!
This decision is tough to make for small business – can you afford it? Can you afford not to is what you should really be asking yourself. Bringing people in to do what they are good at, leaves you free to do what you are good at and ultimately grows your business. Whether you choose to hire personnel or use another businesses’ services to help you, usually boils down to dollars. Having another employee is beneficial but can be costly if you are not quite ready for that step. Hiring another business that specializes in the areas you need help in is usually more economical when initially taking this first step.
Now, sit down and decide where you need the most help. Marketing and promotion, office administration, social media and web design, lead generation, sales? Regardless of where you need the help – there are other businesses that specialize in just that, leaving you free to do what you do best.
Today, you can hire virtual office assistants, marketing professionals that will not only create your advertising and promotional pieces, but can also handle your advertising bookings, requests for donations and even manage your events. There are database management experts, email marketers, sales professionals, employment services, researchers, copywriters, etc., etc., So why are you trying to do it all?
The Next Steps to Losing Some of those Hats:
1. Ask yourself where you need the most help.
2. Determine how much time having this help will give you back.
3. Determine how much additional income you can generate if you are free to do what you do best.
4. Establish a budget to bring the expertise you need to your business.
5. Research the businesses available to you for this service.
6. Hire the chosen business or person!
Believe us when we say, ‘you don’t want to find out the hard way that you can’t do it all!’
Debi Katsmar is the creative director at YDV Group providing marketing solutions for business growth to her clients since 2001. www.ydvgroup.com