Cell phones are changing how we give

Cell phones are changing how we give

Mobile giving

(NC) Since Canadians are known to rally when there’s a good cause – and since most of us have at least one mobile device – take a look at this creative idea that combines both principles.

  The Mobile Giving Foundation Canada (MGFC) allows mobile users to donate $5, $10, $20 or $25 to their favourite charity with a simple text message. A call-to-action may come from an ad on the radio or television, or even on social media, letting donors know they can text a keyword to a specific short code to instantly pledge a donation to a registered charity. The entire donation goes to the recipient charity, and the donation appears as a charge on the donor’s monthly wireless phone bill as a tax exempt charitable gift.

  While many mobile campaigns are initiated by a specific event, as seen with the outpouring of donations for disaster relief following the flooding in Alberta, there are currently 125 registered Canadian charities that offer mobile giving as a part of their ongoing fundraising strategies. Text message donations are very popular as they can be made anytime and anywhere. Since 2010, MGFC has collected $1.6 million for Canadian charities.

  If you would like to make a charitable donation from your mobile phone, or if you are a Canadian non-profit organization that is interested in mobile giving and want more information, visitwww.mobilegiving.ca or contact support@mobilegiving.ca. The Web site also allows mobile users to obtain an official income tax receipt for all donations initiated and completed through text message.

www.newscanada.com

Advertisements
This entry was posted in Fundraising. Bookmark the permalink.

We would love to hear what you think

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s